For this project with Conscious Spoon, an artistic and holistic cooking company, I was responsible for developing a distinctive and meaningful visual identity, starting with the design of the logo. Through the strategic use of negative space, I crafted a design that subtly incorporates a spoon within the letter “C,” creating a thoughtful and elegant representation of the brand’s concept. In addition to the logo, I carefully selected the color palette and typography to ensure consistency across both print and digital platforms. These design choices were applied to the brand’s stationery and online presence, reinforcing its artistic and holistic essence while appealing to its target audience.
- Branding
- Graphic Design
- Logo